Privacy Policy

PigWars

Last updated: 6 October 2026

PigWars is a game about pigs that fight each other without being told how. It is not a game about collecting data on the people playing it. This page describes exactly what the game stores, why, and how to get rid of it.

The short version. The Android app does not ask for your name, your email address or your location. The browser version needs an account, so it asks for an email address or a Google sign-in. The game itself does not use analytics; the pigwars.app website uses Google Analytics, in Europe only if you accept it. It stores your pigs, and it needs a pseudonymous identifier so the server can tell one player's pigs from another's. The game shows ads through Google (AdMob on Android, AdSense in the browser); in the EU, EEA, UK and Switzerland you are asked for consent first, in some US states you can opt out of ad personalisation, and you can change your choice at any time.

What the game stores

What	Why	Where it lives
A pseudonymous player identifier	So the server can attribute a battle to the right player. It is derived from a device identifier supplied by the operating system, or from a randomly generated value when the device does not supply one. It is not linked to your name, email or phone number, and it is not used for advertising by PigWars.	On your device, and on the PigWars server when you play online
Account (browser version only)	Playing in a browser requires signing in, with an email address and password or with Google. The address is used to sign you in, to verify it, and to reset your password. It is not used for marketing.	Google Firebase Authentication
Game progress	Your pigs, their stats and skills, your roster, your battle history and your fallen pigs. This is the game save.	On your device. Also in Unity Cloud Save if you sign in, so progress survives reinstalling.
Battle data	When you play an online battle, the pigs taking part and the result are sent to the PigWars server so the battle can be run and scored.	The PigWars server
Skins you submit	The image you made, its title, the price you chose and your keeper name, which is shown publicly next to the skin once it is approved. Drafts in the Skin Studio stay in your browser (local storage) until you submit them.	The PigWars server (database and file storage, Google Cloud)
Likes and reports	Which account liked or reported which skin, so that each account counts once. Only the total number of likes is shown to others.	The PigWars server
Truffles	Your truffle balance and a journal of how it changed (daily bonus, battles, purchases), so a balance can be explained.	The PigWars server
Settings	Volume levels and similar preferences.	On your device only

Advertising (Android app)

The Android version of PigWars shows ads served by Google AdMob (Google LLC). PigWars shows no banners and no ads before a battle. There are two kinds:

Optional rewarded ads. After a battle you may choose to watch one in exchange for an in-game reward. Nothing is ever withheld if you decline.
Occasional full-screen ads between battles, at most one every few minutes.

To serve and measure these ads, and to prevent fraud, Google collects data from your device, which may include the advertising ID, IP address, device and app information, and interactions with the ads. Google processes this data under its own policies. PigWars does not receive this data and does not link it to your game progress.

Consent. In the EU, EEA, UK and Switzerland, the game asks for your consent through Google's consent form before any ad is requested. If you refuse, no personalised ads are shown. You can change your choice at any time from Settings → Ad privacy in the game.

United States. Some US states (such as California, Virginia, Colorado, Connecticut and Utah) give you the right to opt out of the "sale" or "sharing" of personal information for targeted advertising. Where this applies, the game shows Google's privacy message and you can opt out at any time from Settings → Ad privacy. PigWars itself does not sell your personal information.

Opting out elsewhere. On Android you can reset or delete your advertising ID, or opt out of ad personalisation, in your device settings under Google → Ads.

Advertising (browser version and website)

The browser version of PigWars, at pigwars.app/play, shows ads served by Google AdSense (Google LLC). As on Android, there are two kinds: optional rewarded ads that you choose to watch after a battle in exchange for an in-game reward, and occasional full-screen ads between battles. Nothing interrupts a battle, and the game's sound is muted while an ad plays.

Pages of the pigwars.app website load Google's AdSense script. To serve and measure ads, and to prevent fraud, Google may set cookies or use similar technologies and collect your IP address, browser and device information and your interactions with the ads, under its own policies. PigWars does not receive this data and does not link it to your account or your pigs.

Consent. In the EU, EEA, UK and Switzerland, the website shows Google's consent message (a certified consent management platform) before ads use cookies or personal data. If you refuse, only non-personalised or limited ads are shown. You can change your choice at any time with the Cookie settings link at the bottom of every page. In the US states listed above, the same message lets you opt out of the "sale" or "sharing" of your information. You can also manage ad personalisation for your Google account at adssettings.google.com.

The same message also covers the website analytics described below.

What the game does not do

No analytics in the game. Analytics are switched off in the game build. The game does not track how you play, which screens you open, or how long you spend in them. The website is the one exception, and only with your consent — see Website analytics and cookies.
No selling or sharing. Your data is not sold, rented, or shared with third parties for their own purposes, other than the data Google collects to serve ads as described above.
No location, contacts, photos, microphone or camera. The game does not request these permissions.

Website analytics and cookies

The pigwars.app website (including the browser version of the game) can use Google Analytics to count visits and see which pages are used. There is a single consent message for the whole site: Google's, the same one that covers advertising. In the EU, EEA, UK and Switzerland, Google Analytics stays off until you give Google consent to store information on your device and to measure content performance; refusing is as easy as accepting, and until you accept no Google Analytics script is loaded and no analytics cookie is set. Elsewhere, Google Analytics is on by default; you can block it with Google's opt-out browser add-on.

If you accept, Google Analytics sets the _ga and _ga_* cookies (kept up to 13 months) and records pages viewed, approximate location (country/city derived from your IP address, which Google Analytics does not store), device and browser type, and the site that referred you. This data is used only to understand and improve the website, is not used for advertising, and detailed event data is kept for 2 months. Google processes it as our service provider.

Google's message remembers your choice. You can change it at any time with Cookie settings; withdrawing consent deletes the analytics cookies.

Signing in also uses storage that is strictly necessary for your account session (Firebase Authentication). It does not require consent and is not used for analytics.

Service providers

PigWars uses a small number of third-party services to run. They process data on our behalf, under their own privacy terms:

Unity Gaming Services (Unity Technologies) — Authentication and Cloud Save, used to keep your game progress across devices. Unity's privacy policy.
Google Firebase (Google LLC) — hosting for the browser version of the game, and sign-in on that version. Firebase privacy information.
Google Analytics (Google LLC) — website audience measurement, only with your consent. Google's privacy policy.
Google AdMob (Google LLC) — serves the ads in the Android app, and provides the consent form. How Google uses data from apps that use its services.
Google Play (Google LLC) — distributes the Android app. Google collects its own data when you install and use apps from Play, under Google's privacy policy.

Children

PigWars is not directed at children under 13, and the game does not knowingly collect personal information from them. Ads are not targeted at children. If you believe a child has provided personal information through the game, contact us and it will be deleted.

How long data is kept

Game progress is kept for as long as you keep playing. Data stored on your device is removed when you uninstall the game. Data held in Cloud Save and on the PigWars server is removed when you ask for deletion, as described below.

Deleting your data

On your device: uninstalling PigWars removes the local save, including your pigs and settings.
On our servers: follow the steps on pigwars.app/delete-account, or email the address below asking for deletion. Your cloud save and any server-side battle records tied to your player identifier will be deleted within 30 days.

Your rights

Depending on where you live, you may have the right to ask what data we hold about you, to have it corrected, to have it deleted, or to receive a copy of it. Use the contact address below and we will respond within 30 days. If you are in the EU or UK and are not satisfied with the response, you may complain to your local data protection authority.

Changes to this policy

If this policy changes, the date at the top of this page changes with it, and earlier versions remain available in the public history of the repository this policy was first published from.

Contact

Questions about privacy, or a request to delete your data:
support@pigwars.app